The Wedding Co. bridal show

This past weekend Events in Bloom participated in its first wedding show which took place at The Carlu. After previewing a handful of other bridal shows in the GTA I was feeling discouraged and that perhaps I would have to refocus my marketing elsewhere. Not long after this I came across The Wedding Co. web-site and loved what I saw. I quickly signed up for a pedestal booth and got to work on planning.

A pedestal is the smallest display that is offered and so I had to make good use of the space to maximize the effect of what I have to offer. My first decision was to veto pink. I took a chance and ordered 100 yellow and chartreuse green roses. I had a vision and nothing more so I was a tad stressed that it would all come together. When I stood back for the first time I was so happy and proud to see what I had envisioned come to life. After all the necessary prep work that goes along with getting ready for the show I was ready to see what the weekend would bring.

The show was elegant and extremely unique. The floor plan was more free form and my fellow exhibitors showcased beautiful products and services. It was like Martha Stewart weddings had come to life in all the rooms of The Carlu. I met some amazing contacts and potential clients some of whom I have already begun to plan their wedding floral needs with!

As my introduction into the world of wedding shows I have to say I couldn’t have asked for more and I look forward to participating again in 2011. Thanks to the Wedding Co. team for putting on such a great show, to Dave Mitchell for my fantastic postcard design & your support and to Kate for your immense help the entire weekend.